More revenue is what we do.
Better ad creative is how.
A 4-week accelerator that teaches you, or your in-house team to build a performance creative engine that actually converts.
Your ads aren't cutting it.
The fastest-growing brands are investing in their creative flywheel. You've outsourced yours to an agency that only cares about the invoice... It's no wonder your numbers look like this.
Low hook rate
Your ads aren't built to stop the scroll. Viewers bounce in the first 3 seconds.
Low watch time
You're not speaking to the pain points your customer actually feels.
Low conversion rate
The offer and the ad don't line up. Nothing closes the loop.
I'm Chris. I helped take Lucent Globe from $0 to $50M in 4 years.
Three years as head of paid media & performance marketing at one of Australia's fastest-growing ecommerce brands taught me exactly what it takes to build an in-house creative team that gets real results. All off the back of ads that were made to get attention and convert.
1,000+ pieces of performance creative shipped.
Built for Meta & TikTok feeds. Engineered to convert, not to decorate.
A first-of-its-kind program that builds an in-house creative engine in 28 days.
Designed to teach you or your team everything needed to spit out winning ads that acquire new customers and slash your CPA.
We get crystal clear on your customer.
Two hours, one-on-one with you, the founder. I ask the right questions to build your brand bible: marketing angles, callouts and stats, USPs and offers, ICP, where they spend time online, and what content they actually engage with. Plus a footage-tagging system that makes every future edit fast.
You leave with
- Brand bible document
- ICP + angle map
- Footage tagging system
I hand you three hero angles to shoot.
Based on your bible, I put together a shotlist around your three strongest angles. These are visual inspiration clips built to actually get your customer's attention, not the uninspiring stock footage that's easy to scroll past.
You leave with
- 3 hero-angle shotlists
- Visual reference library
- Production brief
I teach you to reverse-engineer winners.
I'll teach you how to put yourself in your customer's shoes to find video inspiration, and how to reverse-engineer it into a video of your own. Pain points that grab attention, USP’s that resonate. Tied to a CTA and offer that leaves them no choice but to click and buy.
You leave with
- Swipe-file framework
- Script teardown templates
- Offer + CTA library
We write, record & edit an ad on the call.
We tie it all together. We write a script, record a voice-over, and edit a video live on the call. At the end of 4 weeks you've got one ad ready to convert, and more importantly, the process to make more. Creative volume is what it takes.
You leave with
- 1 finished ad asset
- The repeatable process
- Your first winner in-market
The same process. Different receipts.
300% YoY
Lucent Globe
Scaled from $0 to $50M in 4 years onthe back of performance creative.
-52% CPA
Mingle Seasoning
One reverse engineered verbal hook has been at the top of their ad account for 3 years
0-50k/month
VYSIONARY
Helped to solidify Jack’s marketing messaging and get early feedback on what angles were going to work through paid ads
ZUUM Energy
Started from the ground up to bring their paid marketing in house and stop relying on expensive and unreliable agencies
Ready to take performance marketing seriously?
Put your details down, book a strategy call, and let's see if we can help. No pitch deck. Straight to whether we're a fit.
